Are you passionate about social media and digital branding? A reputed company is looking for a Social Media Manager to design, implement, and manage social media strategies across platforms. This role is ideal for freshers and professionals with up to 2 years of experience who want to build a rewarding career in digital marketing.
Job Details
| Company Name | Reputed Digital Marketing Firm (Confidential) |
|---|---|
| Job Role | Social Media Manager |
| Qualification | Bachelor’s degree in Marketing, Mass Communication, or related field |
| Work Mode | On-Site |
| Job Location | Pune, Maharashtra |
| Work Experience | 0–2 Years |
Key Responsibilities
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Design and implement social media strategies that align with the company’s and clients’ business goals.
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Manage end-to-end social media marketing campaigns across platforms like Instagram, Facebook, LinkedIn, and Twitter.
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Collaborate with graphic designers and web developers to manage creative content and daily deliverables.
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Create, schedule, and manage all published content, including posts, promotions, and paid ad campaigns.
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Define and track key social media KPIs, using analytics tools to monitor campaign success.
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Coordinate with the Operations Manager and Delivery Manager to ensure consistent branding and messaging.
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Conduct performance reviews and monthly reporting meetings with the creative team (designers and developers).
Key Skills & Qualifications
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Strong knowledge of social media platforms, campaign planning, and content marketing techniques.
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Proficiency in digital tools such as Facebook Ads Manager, Instagram Insights, and social scheduling tools.
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Basic understanding of graphic design, web layouts, and collaboration with creative teams.
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Ability to analyze data, generate performance reports, and optimize social campaigns accordingly.
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Excellent communication skills to interact with followers, respond to queries, and manage online reputation.
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Up-to-date with current trends in AI tools, social media technologies, and digital marketing practices.
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Self-motivated team player with leadership potential to train, coach, and guide junior creatives.
Top 20 Digital Marketing Abbreviations for interview preparation
| Abbreviation | Full Form | Meaning |
|---|---|---|
| PPC | Pay-Per-Click | An online advertising model where advertisers pay each time a user clicks their ad. |
| CAC | Customer Acquisition Cost | The total cost of acquiring a new customer through marketing and sales. |
| RTO | Return to Origin | In e-commerce, when an order is returned by the customer to the seller. |
| CTR | Click-Through Rate | The ratio of users who click on a specific link to the number who view a page/email/ad. |
| SEO | Search Engine Optimization | The practice of optimizing content to rank higher in search engine results. |
| SEM | Search Engine Marketing | A form of digital marketing involving paid advertising in search engine results. |
| SMM | Social Media Marketing | Marketing through social media platforms like Facebook, Instagram, and Twitter. |
| CRM | Customer Relationship Management | Software and strategies to manage interactions with current and potential customers. |
| KPI | Key Performance Indicator | A measurable value indicating the effectiveness of a campaign or strategy. |
| ROAS | Return on Ad Spend | Revenue generated for every dollar spent on advertising. |
| CPL | Cost Per Lead | The amount spent to acquire a new lead or potential customer. |
| CPM | Cost Per Mille (Thousand) | The cost an advertiser pays for 1,000 impressions of an ad. |
| CTA | Call To Action | A prompt encouraging users to take a specific action (e.g., “Buy Now”). |
| UX | User Experience | The overall experience a user has while interacting with a website or app. |
| UI | User Interface | The design and layout of a digital product that users interact with. |
| GA | Google Analytics | A tool to track and report website traffic and user behavior. |
| UGC | User-Generated Content | Content created by users or customers, often shared via social media. |
| A/B Testing | Split Testing | Comparing two versions of a webpage or ad to determine which performs better. |
| LTV | Lifetime Value | The predicted revenue a customer will generate during their relationship with a brand. |
| CRO | Conversion Rate Optimization | Strategies to increase the percentage of users who take a desired action on a site. |
